Carter-Ruck, Trafigura, the Guardian Gag, and the Streisand Effect.

Richard Wilson's blog "Don't Get Fooled Again has an entry from August 2008 which I like, for the headline quote:

“I don’t see any reason why I or my company should follow some arbitrary set of ethical values”

"Some arbitrary set of ethical values" indeed. This is the PR company that also worked for Carter-Ruck, who are fast becoming internet-famous along with their killer-toxic-waste dumping client Trafigura, thanks to something known as the Streisand Effect

I love the Streisand Effect, probably because I hate to know that there is something I don't know, especially if I don't know it because Someone has decided I mustn't know it.